Let me start by explaining to you the purpose of this blog, it's my second assignment of the Internship Program by Deepak. Here I will be discussing my learnings from class 2 and also, I will be talking about who’s my ideal Customer Avatar and how did I find out. Let’s get into the learnings first.

The pressure to complete our tasks

In class 2, Deepak said that they received very high assignment completion rate of 89%, that’s a lot, its amazing response. Reason being, there is positive pressure to complete our assignments. Usually, when we’re in school or college, we have negative pressure to complete our homework. For example, if we do not complete our homework, we have a fear to get punished or we might be asked to bring our parents to a parent-teacher meeting. But in this program, we have positive pressure to complete our assignments. We can refer to the phrase ‘Carrot and Stick’. In this program, instead of sticks, we have carrots, which is, if we complete our assignments we are being rewarded. That positive pressure is going ahead and making us do the work. And as we are doing the work, transformation is happening.

The Golden Triangle

Let’s not forget what we have learned in the first class, The Golden Triangle which is Learn-Do-Teach. When we do something, the learning gets concrete inside our brain, but also if we only learn and do, we are not converting it into better understanding. When we learn something, do it, and also teach the same thing, we convert our learning into a better form of understanding. And then we are going to remember our leanings forever.

Mistakes are Future-benefits

There is no such thing as a perfect thing. If we try to do something new, we shouldn’t be afraid of making mistakes, we shouldn’t be afraid of getting things done. People run after getting things done perfectly and as a result, they end up doing nothing. Getting things done is better than getting things done perfectly. Perfection will come with practice, perfection will come with experience, perfection will come with validation. As long as we are doing something and creating value for other people, we shouldn’t run after perfection. Rather, we should do more and eventually perfection will come. Like every artist from any field, be it singing, painting or dancing, where initial work is not perfect, but when we keep doing it and start getting validation and reviews, we become better in our work. And finally, a day comes where our work is almost perfect.
Let’s take an example of Google, if we look at Google’s first website, now it looks very ugly. But they got started at that time. Imagine when it got started, they were after perfection that it should be the world’s best looking and best functional website, then they wouldn’t have been here today, a billion-dollar company. They didn’t chase perfection, they got started and perfection followed them. If they can do it anyone can.

Marketing is About Good Conversations

People have wrong conceptions about marketing. They think it is serious and it is related to door-to-door selling of encyclopaedias. But what I have learned so far is that marketing is all about conversations. If we cannot converse well with people then we cannot be a good marketer. Let’s take the example of the program itself when Deepak was telling us about the program, he conversed with us so well that we felt related to it and we went ahead and joined this program. So, the idea is that if we want to become better at marketing, we should become better at having good conversations. If we cannot converse well 1:1, we cannot converse well 1:Many.

Be Authentic to Communicate Better

One of the best and easiest way to communicate better is to be authentic to everyone. Authentic people are usually good at marketing because people are tired of fake people with social personas. Everyone is attracted to someone real and authentic. One easy way to be a good marketer is to be authentic. If we are imperfect, we shouldn’t be hiding our imperfections to the world. If we believe in something, we should tell what we believe in. If we’re not happy with something we should just tell it honestly. We shouldn’t be afraid of what other people are going to think. Every person is unique in some way and we just need to show our uniqueness to the world. There will be some percentage of people who will not like us but that’s okay. They are miserable in their lives. We shouldn’t be changing ourselves and make them like us. Rather we should be authentic and people will like us for our authenticity.

Finding the Ideal Customer