First of all, let's get straight to the title of this post. I am from a small town with basic education, lucky enough to be part of Jio-revolution. It was 2016 when Jio was launched newly in town I got an opportunity to get my hands on jio-sim with a basic 4G enabled smartphone. Like everyone else I was also completely into Youtube and discovered many new things, two years passed and like every else from a small town I started searching How To Earn Online. After wasting some more months, I discovered what Blogging is and started researching more about it. Later, I enrolled in Deepak sir's 100-day Blogging Course. But could not start my blog because I had very little knowledge about it. One and a half year passed and here I am in the Digital Deepak's Internship Program Batch 2. This blog post is part of my assignment. And this is my first blog and I know I am pretty bad at this. I hope to learn and improve with time.

This blog is about my key learnings from Class 1(Finding The Gold) of the Internship Program.

THE GOLDEN TRIANGLE

If we learn something new the information is organised in our brain but no so well organised manner that we can remember it. When we apply our learning and take actions to do it then the information in our brain gets reinforced with the results that we are getting by doing it. So it's not just information now. It becomes understanding when we take actions and get the results. Similarly, when we apply what we have learned by doing it into teaching we are forcing our mind to put the things simply so that the others can understand. As Albert Einstein said, "If you can't explain it simply, you don't understand it well enough."

MY GOALS FOR THIS PROGRAM

Warren Buffet said, "An idiot with a plan and a goal can beat a genius without a plan and a goal."

i. Improve my communication skill: If we have a product or a service to sell, we need to communicate and explain to people what is the benefit of buying the product or service.
Some easy ways to master communication:
a) By reading a lot.
b) Listening to podcasts.
c) By writing a lot.
d) By watching series and documentaries.

ii. Becoming a consultant: In this digital world, everyone wants to be digital. So I want to help people with their digital presence.

A LITTLE BIT ABOUT GLOBAL ECONOMICS

One of the simplest reasons that affect the economy of a country is when the average age of the country goes up. When we are 20-25 years old we are living in our parents' house and our household spendings are very less as compared to the individuals who are 25-30 years old because individuals who are 25-30 years old would probably move out of their parent's house and start living alone and hence they will end up spending more. Then we also get married and spendings will keep rising. Here the point is that our spendings will go up from the age of 25-50. But when are above 50 household spendings will go down. The more we spend the more economy rises. Yes, government policies affect the economy but people spending for whatever they want is unstoppable. The average age of India is 28.4 years, so this is where the opportunity lies. Debt also plays a role in creating money in the economy.

MARKETING FUNDAMENTALS

Marketing has been there for a long time since the invention of trading and what digital marketing has done for marketing is that it has brought in a lot of technology which makes marketing more efficient and scalable. Being a digital marketer the emphasis shouldn't be on the digital, the emphasis should be on the marketer. We need to be a good marketer first to be a good digital marketer. Marketing is all about understanding human psychology, understanding how to sell and understanding how to communicate. The future of digital marketing is that it will not die because marketing will not die. Mediums and technology will keep changing but marketing will always be there.

HOW INTEGRATED DIGITAL MARKETING WORKS

When we look at the different components of digital marketing, we have content marketing at the centre where we first publish our content. Then we will have search engine traffic because we are publishing content and search engines will discover it and search engines will send traffic to our content. Then, we have the content and we are sharing on social media, we are going to get traffic from social media. When we have traffic on our content we can start building an email list. And once we have an email list and publish a piece of content we can drive traffic to our content from the email list. Paid advertising helps to build an email list and also drives traffic to our content and lastly, once we have good email marketing and content marketing then we can focus on sells and conversion.

HOW TO SELECT NICHE

We need to be a market leader. People always remember the first. If we are passionate about something we are going to enjoy doing it. When we enjoy doing it we start doing it a lot. We are going to be better at it and enjoy doing it even more. Hence it should be a combination of passion, talent and market opportunity.

CONCLUSION

It has been a great journey till now though it has just started. All the interns are very helpful and Krishna too. It feels amazing to write this blog knowing that people will be reading. Thank you Deepak sir for creating this amazing program and making a 'Real' change.